Dec 05, 2018

Housing Trends

Women’s and Men’s Top 5 Wants In A New Home

What men and women want in a new home are not completely different.  What are women’s and men’s top 5 wants in a new home? How do you address both sets of wants while acknowledging who has the most influence in the decision?  My research shows that women have 92% of the decision making when it comes to a new home purchase.  Both men and women want a home to shout “comfortable” but how they get there is a little different. 

blog_hero_what_women_want_03-mollie

On A New Home Purchase Women Have 92% Of Decision Making Influence

Men’s top wants have connections to TV watching, work and family:

  • Family room
  • Downstairs bedroom and bath
  • Bonus/multi-purpose room
  • Formal office (dedicated room)
  • Downstairs master suite

He wants a comfortable room to be able to relax and turn on the TV, maybe with his family joining him.  As jobs have become more flexible, it’s nice to be able to work in the comfort of your own home.

Women are looking for a lovely retreat into their master suite with its inviting bathtub.  She also wants a nice room to spend time with her family.  Woman are less concerned with the size of the space, and more concerned that it functions well.  We all have a lot of “stuff”.  Where do you put it?  I remodeled a coat closet in my own home into a pantry that doesn’t waste one inch of space.  Woman can certainly relate to my wonderful pantry and its smart use of space.  To a woman, better organization equals more time with family.

My research is drawn from home shopper lists provided by builders and developers across the nation, and reveals that owning a great home for a man is a sign of accomplishment that defines success, and he’s more concerned with location and outward-facing issues, whereas for a woman, the inside of the home is important, and how it will engage and serve whatever family means to her.

Discover the housing products consumers want.

Featured Writers

We cover topics around housing, policy, markets, and technology.

Mollie Carmichael

Principal

Mollie Carmichael

Principal


Recommended Posts

Services Information Request

You’re on your way to meeting our team! We’ll be in touch soon to help push your business forward.
By clicking this button, you agree to our
Terms & Privacy Policy

Tech Services Sign Up

You’re on your way to meeting our team! We’ll be in touch soon to help push your business forward.
By clicking this button, you agree to our
Terms & Privacy Policy

Zonda Information Request

You’re on your way to meeting our team! We’ll be in touch soon to help push your business forward.
By clicking this button, you agree to our
Terms & Privacy Policy

Newsletter Sign Up

Get housing market updates, new blog posts and event alerts. We'll keep you up to date with the latest news.
By clicking this button, you agree to our
Terms & Privacy Policy

Learn More About Our Products & Services

You’re on your way to meeting our team! We’ll be in touch soon to help push your business forward.
By clicking this button, you agree to our
Terms & Privacy Policy