Nov 27, 2018

Housing Trends

What Are The Differences In What Women Want Vs. What Men Want In A New Home?

How do you address the differences in preferences that women want vs. what men want in a new home purchase?  My research shows that women’s wants are the major influencers of home purchases.  What are some of the differences in what women and men want in a new home and how do you consider both while acknowledging who is the major influencer in the decision?

blog-hero-what-women-want-02-mollie

What does "home" mean for both women and men? Comfortable.

Men and women want some different things in a new home but are aligned in others.  In answer to an open-ended question on what “home” means, the number 1 answer for both men and women was “comfortable.” They also both want fitness amenities and a home that is easy to maintain.  However, some differences arise: he likes to entertain outside, while she likes to entertain inside.  Women typically will identify more with the inside of a home while men identify more with the structure and outdoor areas of the home.  Women typically gather around the island in the kitchen and talk while men grab a beer and go outside on the deck or elsewhere and talk.

Another open-ended question was asked: what does “community” mean in one word?  “Friendly” was women’s top answer and “safe” was men’s.  “Safe” was also a frequent response by women, but “friendly” won out.   Women like to be connected to friends and family in their home and community.

Bottom line is that women want a home that is designed to facilitate relationships and engagement and helps to make life work.  She wants a home to be comfortable, and she does want the man to like the home as well as being comfortable in it.  Both men and women want a relaxing space to be able to enjoy and wind down in.   My research indicates that women are the major influence in 92% of all home purchases and ultimately the woman, and her wants, will have the majority decision in the new home purchase.

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Mollie Carmichael

Principal

Mollie Carmichael

Principal


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