How do you address the differences in preferences that women want vs. what men want in a new home purchase? My research shows that women’s wants are the major influencers of home purchases. What are some of the differences in what women and men want in a new home and how do you consider both while acknowledging who is the major influencer in the decision?
What does "home" mean for both women and men? Comfortable.
Men and women want some different things in a new home but are aligned in others. In answer to an open-ended question on what “home” means, the number 1 answer for both men and women was “comfortable.” They also both want fitness amenities and a home that is easy to maintain. However, some differences arise: he likes to entertain outside, while she likes to entertain inside. Women typically will identify more with the inside of a home while men identify more with the structure and outdoor areas of the home. Women typically gather around the island in the kitchen and talk while men grab a beer and go outside on the deck or elsewhere and talk.
Another open-ended question was asked: what does “community” mean in one word? “Friendly” was women’s top answer and “safe” was men’s. “Safe” was also a frequent response by women, but “friendly” won out. Women like to be connected to friends and family in their home and community.
Bottom line is that women want a home that is designed to facilitate relationships and engagement and helps to make life work. She wants a home to be comfortable, and she does want the man to like the home as well as being comfortable in it. Both men and women want a relaxing space to be able to enjoy and wind down in. My research indicates that women are the major influence in 92% of all home purchases and ultimately the woman, and her wants, will have the majority decision in the new home purchase.