Oct 23, 2018

Zonda

Under The Hood: Zonda’s Masterplan Data

We like to get hands-on with data and sometimes the details on our collection process gets lost in big release announcements. So let’s dig in and showcase a bit of our Research team’s methodology for the newly released master plan data.

Different Types of Large Neighborhoods

We created a new taxonomy to differentiate between Master Plan Communities (MPCs) and smaller scale developments, classified as Communities. This classification system helps us spot future inventory that is currently not tracked in our Project database. With our services team advising many of the largest land developers in the nation, we’ve leveraged our strong relationships and reached out to 300 developers to refine our metrics, tallying the total number of units planned at build-out for any MPC. The designations will be clearly marked in both the Project Report, Project Pop-Ups and the Projects card.

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Master-Planned Community – Large-scale developments with 1,000 or more units planned.

Community – Developments not hitting the 1,000-mark threshold.

Large in scale, MPCs span hundreds (if not thousands) of acres and are amenity-rich. These communities are characterized by a variety of recreational amenities such as trails, community centers, golf courses, and open space. Ownership is also an important criteria in determining an MPC. We’ve limited our dataset to MPCs to a single land owner, which might be a developer or joint venture (that includes multiple builder entities). By this definition, we’ve excluded some Specific Plans where ownership includes a mix of developers, joint ventures, and builders.

Tracking MPC Supply

Our goal in researching master plans is to provide more insight on future supply. Here is how we are doing that with this new release with the following metrics.

Unsold Developer Units – We’ve also quantified the number of unsold future units held by the developer. These units are yet accounted for by an active or upcoming project in our database.  This will provide a gauge of supply in a particular market.

Unsold Builder Units – Through our Project data, we are summarizing the number of Unsold Builder Units at actively-selling Projects. This metric represents the supply that is currently being marketed and sold by Builders within the master plan.

We’re pleased we could bring more clarity and consistency to your Zonda experience. Thank you for checking out the updates. Get in touch to schedule a Zonda demo of the new features.

 

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Liz Liggett

Vice President, Research

Liz Liggett

Vice President, Research


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