Popular Sun City Texas Has It All
While New York and Phoenix have the most AA communities, Austin has seen the most in-migration. Williamson County in Austin saw the largest population increase nationally of those 65+ from 2010-2016, according to the U.S. Census Bureau. Austin also happens to boast Sun City Texas, which is one of the top AA communities in the nation. Sun City Texas started 20 years ago in Georgetown, then a secluded part of the metro. Over the years, the I-35 corridor has developed due North from downtown Austin reaching the community, and providing a more connected feel. Sun City Texas has a lifestyle director that helps the residents enjoy their life within the community. For example, they have roughly 100 hobby groups ranging from the stained glass window club to the golf cart society. Single-story homes start at $220,000.
Here Are Some Recommendations For Your Next AA Community**
One size does not fit all for each community or buyer, but these are some common trends we recommend when working on AA assignments across the country:
- Single-story with options. 79% of AA homes are single-story, and while it is preferred, offering an optional second story or pop top goes a long way
- Customizable space. Give as much flexibility with space as possible. One buyer may use the spare space for a craft room, while another may prefer a card room
- Socializing is very important. Allow for a great room to support gatherings, including a large kitchen
- Talk up regional amenities. The average HOA for AA communities is $226 nationally. You can keep the HOA down by piggybacking on regional amenities like restaurants, shops, and grocery stores. La Floresta in Southern California comes to mind.
“Resort-like amenities, bistros, and bars that promote social interaction and support for active and healthy living are some of the biggest selling points for AA buyers,” concludes Michelle Weedon, our SVP of Advisory.
Our team recently completed AA studies in Texas, Indiana, Florida, Georgia, and California. Contact us to discuss how we can help you create an irresistible community for Baby Boomers.
Ali Wolf, Director of Economic Research
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*Demographic buckets are helpful, but don’t capture personal preferences. Not all Baby Boomers are interested in living in active adult communities, but for our analysis in this blog, we will focus on those that do.
**Though these are the major trends we recommend, keep in mind that understanding, and building for the local buyer is the most important part of a successful community.