What products do your buyers want in their new homes? Our Advisory team can help you understand who your consumers are, what they value, and most importantly, the products they’re willing to pay for.
Spearheaded by our Principal, Mollie Carmichael, we’ve launched a national product preferences survey for you to quickly get insights and data from your own list of consumers. We’ve cut this time-consuming research process by creating a carefully crafted, extensive 30-minute e-mail survey. All you need to do is share it with your home shoppers.
How Do I Get These Surveys?
We will help you set everything up, including a pre-designed invitation with your logo and a custom URL with your business name. The only requirement we need from you is that you must launch to a minimum of 5,000 shoppers. Drive more to your bottom line with this complimentary survey:
Design Preferences: 42% of consumers move simply because they want better design, which matters far more than traditional lifestyle changes. With this in mind, do your home shoppers lean more toward traditional, rustic, or modern design? Our survey goes in-depth to find out.
Product Solutions: Are your consumers willing to spend premium for certain amenities? Our survey lists not only what these products are, but how much extra it would cost.
Technology: Do your consumers care about having an Amazon pickup locker or smart front door lock, or would they roll their eyes at it? Our survey will separate the must-haves from the must-nots.
Demographics: Our survey collects gender, age, relationship status, pets, ethnicity, employment status and more. (Rest assured, all demographic information is 100% confidential for the consumer)
WHAT PRODUCTS WOULD CONSUMERS MOVE FOR?
“25% of your consumers (That’s one in four) don’t have to move. They’re happy with their home but if you give them something better, they’ll think about it.” – Mollie Carmichael
Watch the video below to see some of the surprising outcomes of our product surveys. We found that:
65% of consumers would pay $800+ for a dual shower head (Another 39% will pay for steam)
62% still want the tub
56% want a modern fireplace
41% want a recessed kitchen cabinet door
We cover topics around housing, policy, markets, and technology.