Rani Salehi has over twenty-five years of experience driving the development and implementation of global marketing, communications and digital strategies aligned with corporate business plans and sales goals worldwide. She has held various marketing and digital management positions within B2B and Saas companies with steadily increasing responsibilities in marketing at Entrust Datacard (software/hardware), HID Global (software/hardware), IBM (Software Group), Alteryx (big data) and Schlumber (telecom division). Her expertise in digital marketing includes martech, marketing automation, marketing campaigns, analytical models, marketing intelligence, web development, communications programs, events and e-commerce execution plans. She has provided leadership for significant customer experience and e-strategy initiatives, spanning over 60 international online portals/websites to drive lead generation.
As a strategic marketing leader, she directs actionable plans to maximize the return on marketing investment (ROMI) – the contribution to profit attributable to marketing. She has a degrees in Marketing from Norwich University and Newbury College.
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