As the VP of Marketing, Lillian manages the strategic focus for the data marketing team for Meyers Research/Hanley Wood to ensure the brands tell a cohesive narrative. In collaboration with sales, product, and design teams, she manages the customer journey through acquisition (developing event and digital marketing strategies) to conversion (producing product marketing content that drive loyalty and retention).
With more than 10 years of digital and strategic marketing experience, she’s obsessed with innovating new ways of creating amazing content that’s absurdly useful and effective. No matter what hat she’s wearing, her goal is simple, to empower organizations and thought leaders to differentiate themselves and drive measurable results through game-changing content.
Prior to this role, Lillian managed regional marketing efforts for Compass and national marketing for Ticketmaster, leading sports marketing to drive ticket sales for the NFL, NBA, NHL and NCAA.
Lillian received her a B.A. in technical writing and communications from York University in Toronto, Canada.