Chart Of The Month: New Tool For Targeted Pre-Leasing Percentage

Meyers Research multifamily experts, led by Principal Kimberly Byrum, collaborated with our student housing clients to provide a proprietary analysis that establishes a market-based Leasing Curve to drive quantitative decisions about the annual leasing activity in a by-the-bed student housing market.

The Leasing Curve represents a targeted pre-leasing percentage for the following fall semester that can be used to establish a benchmark of leasing activity. If the activity of an individual property falls above or below the monthly benchmark, rental rates should be adjusted to calibrate leasing momentum.  Our team would advise that you consider adjusting your rental rates at this mark:

The Leasing Curve helps removes the guesswork from qualitative information circulating in a market. Additionally, factors such as new supply and enrollment declines should also be considered when estimating future market performance.

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