Sharpen your industry skills at the largest annual light construction show in the world. No other event in the homebuilding industry draws more influential builders, provides more opportunity for quality connection, engagement, and dialogue, or brings together richer intersections of capital.
Leading up to the event find our team's rich agenda's, local guides and topical previews on our blog.
Using extensive industry experience and rigorous financial analysis, this session will uncover fascinating and detailed insight into the structure, trends and future of the home building industry. The panel will address how marketing, land strategies, product mix and financing combine for builder success.
Understanding The Shifting World of 55+ Buyer Preferences
The definition of an active adult has evolved significantly in the last twenty years. What works and how to capture this segment requires an understanding of a variety of demand drivers and fragmented product solutions that can vary significantly among regions. This session will use results from a recent nation-wide customer research survey to provide a clear explanation of what’s happening on both national and local levels in this shifting market. Explore and discuss the factors that can help you define, curate and take advantage of new opportunities for your company.