Mollie Carmichael, Principal at Meyers Research, has dedicated her career to understanding how consumer preferences impact product and community strategy and what are the top motivations to buy a home. Our nationwide survey of active home shoppers ranges all the way from exterior architectural style preferences to how much extra a buyer will pay for a given faucet.
Top Motivation To Buy A Home Is Location
The Chart of the Month shows nationally the top motivations to buy a home for consumers, led by location. Our proprietary data explains what location means by defining distance from a Central Business District and dream lifestyle within the community. The data is most valuable when we combine all elements on a metro level to create a community that matches what the consumer wants.
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"Of the top motivations to move, home design is ranked second, and is the only thing home builders can control."