Mollie Carmichael, Principal at Meyers Research, has dedicated her career to understanding how consumer preferences impact product and community strategy. Our nationwide survey of active home shoppers ranges all the way from exterior architectural style preferences to how much extra a buyer will pay for a given faucet. The Chart of the Month shows nationally the top motivations to buy a home for consumers, led by location. Our proprietary data explains what location means by defining distance from a Central Business District and dream lifestyle within the community. The data is most valuable when we combine all elements on a metro level to create a community that matches what the consumer wants.