Nov 08, 2018

Housing Trends

Chart Of The Month: Top Motivations To Buy A Home

Mollie Carmichael, Principal at Meyers Research, has dedicated her career to understanding how consumer preferences impact product and community strategy and what are the top motivations to buy a home. Our nationwide survey of active home shoppers ranges all the way from exterior architectural style preferences to how much extra a buyer will pay for a given faucet.

Top Motivation To Buy A Home Is Location

79%

of responders

The Chart of the Month shows nationally the top motivations to buy a home for consumers, led by location. Our proprietary data explains what location means by defining distance from a Central Business District and dream lifestyle within the community. The data is most valuable when we combine all elements on a metro level to create a community that matches what the consumer wants.

Feel free to share or repost this graph by clicking on the share button on the bottom left corner.

"Of the top motivations to move, home design is ranked second, and is the only thing home builders can control."

Mollie Carmichael, Principal at Meyers Research

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Mollie Carmichael

Principal

Mollie Carmichael

Principal


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