Jan 17, 2019

Housing Trends

CES: Three Standout Ideas For The Homebuilding Industry

The new technologies showcased at the Consumer Electronics Show (CES)  last week in Las Vegas have the potential to change the way we live in our homes and interact with our communities. Our Director of Economic Research, Ali Wolf, explored the countless exhibit halls of CES and picked out three standout ideas for the homebuilding industry.

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YOUR FACE TELLS IT ALL

Facial recognition is no longer just a product of the big screen. Companies at CES debuted new at-home security cameras with facial recognition capabilities and smart city concepts founded on the ability to scan faces.

In the homebuilding industry, facial recognition could be incorporated into model homes. The artificial intelligence platform can:

  • Recognize new shoppers. Facial recognition allows the builder to know whether a visitor is new or returning. This knowledge can influence the interaction between the shopper and the sales agent.
  • Estimate the age. The technology can help you track the age of the individuals touring your community. Using this data, the builder can better understand if the model home is staged correctly for the age and lifestyle of the traffic.
  • Identify key rooms. The face scan reads emotion. The builder can use this information to determine rooms that resonate the most and general sentiment about the home or community.

Anonymous in their current stage, the use of facial recognition would provide another dataset to help builders better cater to their home shoppers, assuming consumers can get over the privacy implications.

SMART EVERYTHING

The focus on “smart” technology was inescapable at CES.

  • Wouldn’t it be cool to have clothes tagged to tell your washing machine their ideal cleaning conditions?
  • How nice would it be to cook your leftover burrito to perfection?
  • What about an alert from your mailbox to your Apple Watch telling you the letter finally arrived?

Well, the exhibitors solved all of those problems and more.

As the housing industry juggles trying to stay relevant with smart homes, while aiming to hit an attainable price point, it is challenging to find the right balance.

"Forget smart home technology, and think of systems and services that add to your customers' empowerment to improve their lives--health, well-being, ability to prosper--in your homes and communities."

John McManus, Editorial Director, Hanley Wood

SMALL STEPS, BIG VISION

Self-checkouts were just the beginning of the digital disruption to grocery stores. Today, Amazon Go lets shoppers cash out without stopping at a register and Instacart delivers groceries in hours. At CES, new companies want to limit the space for grocery stores completely.

There are different strategies and scale catering to the on-demand buyer. Companies like Robby compete with convenience stores by offering an on-demand robot that can deliver snacks, small groceries, and packages. Robomart wants to change the way we grocery shop.  Robomart’s fleet of vehicles can be called on-demand like Uber. Upon arrival, the customer can grab their desired items (roughly 50 SKUs), including picking produce. Community development may look different in the years to come if land allocated for grocery stores shrinks allowing for alternative uses.

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Source: Robomart, Inc.

CES proved that the impact of technology on homebuilding and community development is upon us and deciding the nice-to-have from the necessity is critical.

Contact us to discuss how we can help you add the most value to your next project. 

Featured Writers

We cover topics around housing, policy, markets, and technology.

Ali Wolf

Director, Economic Research

Ali Wolf

Director, Economic Research


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